Events of Economic Importance
We have just had a very busy weekend in Te Anau with plenty of events happening around the region. One of these events was the Stabicraft Yamaha Te Anau Manapouri Fishing Classic with record attendance this year of 947 individuals many of which came from out of town and a fantastic reason for people to come and stay in Te Anau or Manapouri for the long weekend.
It goes without saying that events such as these are very important for our region and the Te Anau Community Events Charitable Trust is instrumental in organising and running a number of events during the year. The next one on the Events Calendar is the Health and Well being Expo on 22nd November at the Real Journeys Community Events Centre. Be sure to mark it on the calendar and tell all your friends and family about it.
Local events are very important for bringing visitors into the region and for giving them a reason to stay longer in Te Anau. The ASICS Kepler Challenge run by the Kepler Challenge Committee provides a unique opportunity and is certainly high on the list of challenges for serious runners who come and spend at least the weekend here in order to participate. Similarly, the Distinction Hotels Milford Mountain Classic in January will see plenty of eager cyclists descending on us from all parts of the country providing excellent domestic exposure.
The hosting of major sports events in New Zealand provides Tourism New Zealand with the opportunity to promote the country as a visitor destination to a captive audience. Events such as the ICC Cricket World Cup attract significant international attention from fans and media and shine a spotlight on New Zealand. Te Anau is lucky enough to be included on the ICC Cricket World Cup 2015 Trophy Tour. The tour will stop here on its way to Dunedin on the 25th November and will provide opportunities to the community for photos with the trophy and interaction with cricket ambassadors accompanying the trophy. The trophy tour starts in Auckland on 6 November (100 days out from the opening game) and heads north to Kaitaia before beginning the long journey south to Invercargill. You can follow updates, including photos and video, on www.cricketworldcup.com or the ICC Cricket World Cup 2015 Facebook page, which has as an incredible 3,360,207 likes.
The importance of events both locally, nationally and internationally cannot be under-estimated for the opportunities they offer both in terms of exposure and also helping to grow visitor yield by attracting high value delegates, fans or businesses and by encouraging these visitors to extend their length of stay before or after the event. These events can also serve as an introduction to New Zealand and instil a desire to return for a holiday at a later stage.